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Who writes the narratives to our social make up and who do we position as the heroes within these and why? The western neo liberal ideology of the success of the individual over the many is continuously dripped into our subconscious from the moment we start to consume information, resulting in anger, frustration and depression of many who cannot achieve these impossible and imposed goals of ‘succeeding’. Represented here in a single colour screen printed t-shirt available for YOU to BUY. “I have come here to chew bubblegum and buy this t-shirt - and I’m all out of bubblegum.”